2010 years in China some provinces, home appliances gas stoves finally got on the train heading for the vast rural market. This is a gas stove industry has brought unprecedented opportunities to expand market share rapidly. At the same time, as the pace of the big brands to the countryside, the industry is expected to usher in a new round of reshuffle.
sales began to climb
2010 appliances to the countryside policies and regulations: the provinces (autonomous regions and municipalities) to 9 categories of subsidies in the existing products In addition, choose a new species into the range of home appliances to policy implementation. Selected in each region are different types of home appliances, including range hood, electric bicycles, DVD players, electric rice cookers, gas stoves, electric pressure cookers and other 6 categories. Therefore, some provinces have chosen as home appliances gas stoves
gas stove to the countryside, Hunan is bidding began in May 2010, Fujian is bidding began in July 2010, and Xinjiang is on sale in September, Ningxia, announced in October next bid Township list of products gas stoves ... ... It is understood that in these provinces, each 195 yuan subsidies for gas stove top.
gas stoves sold in the past the main battlefield in the big city, but with the list was included in the countryside, gas stove market enterprises in the battle for third and fourth level is inevitable. Although in some areas have become many families cooker an essential product, which was inferred gas stove market will continue to shrink, but now, the status of gas stoves has not been shaken, whether in a secondary market, or three or four markets , gas stoves is still beloved by consumers.
gas stove to the countryside policy long overdue, but sales of gas stoves in 2010 is still very gratifying results. January 2010 -10 January, gas stoves, 3.19% retail sales growth, retail sales increased by 11.17%. First 3 quarters of 2010, gas stove sales growth rate has hit a new high of 3 years before. By inference, in 2011, with the countryside to work in depth, gas stove sales will be further enhanced.
from the sales situation, sales of domestic brands increased gas stove more satisfying, especially in the third and fourth level market, the more popular local brands. Zhongguancun Online published a report on the 2010 gas stove brand awareness ranking list, an absolute advantage in China's domestic brands. The list also shows that domestic brands of gas stoves in the market in volume, retail sales accounted for respectively 89.83%, 85.08%, entrenched.
Another survey shows that in the rural market, gas stoves, only 10% penetration. With the gas pipeline from urban to rural areas progresses, and the implementation of the policy home appliances, gas stove will usher in a huge space for development.
channels are opened up
the past, most of the big brands will focus on a secondary market, the market in the third and fourth level , is a small brand-name products of the world. Now with the road all the way to the train home appliances, big brand products began to market the large influx of third and fourth level. How to break through the market, is the gas stove business must face.
open up the channels as a key. In some areas three or four markets, Gome, Suning has stores distribution. It is understood that in the past in these stores, gas stoves are not many categories, but with its entry into the ranks of home appliances, gas stoves is increasing the number of brands and products. GOME stakeholders confirmed to reporters: number. At the same time, a number of successful enterprises took the initiative to find our hope to strengthen cooperation, which allows gas stove market began to heat up. to the countryside. On the other hand, although the United States, Suning, and other home appliances chain in the secondary market can not shake a strong position in the market in the third and fourth level is not very good distribution network, and controlled by others. As a result, some manufacturers have to consider self-built channels to promote products.
boss started to open up the market as the goal third and fourth level . Cherry also said that their work shop building is a Vantage, side too, million and, SHUAIKANG other enterprises are establishing their own system brand franchise stores, and some have scale. The United States also said it would continue to increase investment in rural markets, plans to invest 2 billion construction market, county-level 2000 series products the United States flagship store, to further expand the influence of rural sales.
industry is expected to reshuffle
into the rural market products and natural products sold in different cities, as opposed to urban products, products sold in rural areas often less expensive, feature relatively simple, poor brand recognition, which gives low-quality product leaves to survive. Now with gas stove to the countryside in-depth, industry may usher in a major reshuffle.
in a secondary market, embedded gas stove has been generally recognized, but in three or four markets, the low-end products, there is still no small attraction. The PRC, according to the statistics, Q3 2010, 868 yuan and below the lower end of gas stoves in volume year on year despite a decrease last year, but still holds 48% of the average market share can be calculated that in the rural market higher percentage.
gas stoves create barriers to entry are not high, this is a number of popular brand-name and key reasons for poor quality products. China Industry Research Reports published panels and other important components of 5 are not brand concentration to 20% in 2009 but had more than 30%, the highest is 40%. Although the situation improved, but the problem is still serious. It is understood that new national standard gas stoves, energy-saving requirements put forward a clear, but some no-name companies and the Worse, gas stove products clearly defined national standards must be flameout protection device, but some inferior products simply do not have the equipment, and these products are mainly sold to the vast rural market.
Insiders pointed out that the gas stove market was mixed, like home appliances, led by first-line brand to develop products more suitable for rural use, access to thousands of village households, rural gas stove brand concentration increased, and to bring rural consumers more and better services.
Although gas stoves is still only in some provinces, the countryside into the sequence, there is no doubt that the regular army was seen as the industry march into the countryside, opening up new market opportunities.
● use tips
flameout protection
security measures can not be ignored for the gas stove flame protection to that is essential for users, which is a function of life insurance. But is this important function, but was omitted a number of brand-name companies, and even ignored by consumers.
2008 5 1 May, Standards clearly, gas stove flame to set up automatic protection device, so that in the event of danger can be time to cut off gas supply. Although national standards have been issued more than two years, but not all gas stoves on the market products can meet the standards. Reporter visited the building materials market in Beijing, a number of learned, some small businesses rely only on sales of imitation and cheap to make a profit, although the price advantage, but the product quality, but off a serious threat to consumer health and safety.
gas stoves generally cost from 200 yuan to 2,000 yuan range, but the professionals who told reporters that the basic price of less than 500 do not have the flame protection. Some enterprises in order to save costs, only the sensors installed in the stove needle, which is false flameout protection device, when the shutdown occurred when the gas stoves do not achieve real protection.
In addition, gas stove accessories also determines the merits of the quality of products, such as ignition, poor quality of the ignition point of 10 straight points with only five or six times, and this comparison not susceptible to leakage caused by a fire, there are also deflagration hazard.
buy gas stoves, affordable is important, but safety should be the most important criterion for consumers to purchase.
how to select high-quality gas stove
Recently, this reporter to the neighbors stopping by, just hit the neighbor came to visit a friend. At that time a neighbor is at home boiling water with gas stoves, gas stoves emit a yellow flame, and issued when the whir of gas emitted. Neighbor, friend a look, once said: quality, but off. . On the contrary, if the emitting red or yellow flame, then burn less, waste gas, stove poor quality. poor, have always thought that fierce fire of the stove is a quality product yet.
In fact, the reporter also found that many consumers in the purchase of gas stoves to buy time because of the lack of relevant knowledge into the purchase of misunderstanding, buy high-quality performance products. To this end, the reporter interviewed the industry experts, who briefed reporters on some of the essentials to buy high-quality gas stove. Specifically, from the following three considerations:
First, the body mass choice. Gas stoves should look nice, no bump phenomenon throughout the body, some of the cast iron, steel products and other materials, painted surfaces should be smooth, and no blistering or peeling phenomenon. The overall structure of gas stove should be stable and reliable, kitchen surfaces should be smooth, no warping, parts of the installation to be solid and reliable, can not have come loose.
Second, the combustion quality inspection. Gas stove switch knob, nozzle and ignition device is installed must be accurate, ventilation ignition, the ignition can be lit each time the basic (starting 10 times at least 8 times to ignite the flame), 4 seconds after ignition, the flame should be spread across all the fire hole, the use of electronic ignition for the ignition, the human body in contact with lesions of the metal parts, without electric shock feeling. Should be uniform and stable flame was green blue, no yellow fire, fire phenomenon.
three other checks. The ignition test, you should also check the way the tone of gas stoves are easy to adjust throttle, pot support the appropriateness of such installation. energy-saving tips gas stoves
1. the fire is not the bigger the better. Cooking fire is not the better. Natural gas flame consists of three parts, Waiyan highest temperature, the flame, followed by the lowest temperature within the flame. Flame cooking too much, in fact, in use Waiyan, the majority of this heat loss.
2. to avoid burning stove space. Cooking, the ingredients ready in advance, and then firing to cook, to avoid burning stove space. If spoil the broth or stew thing, you can first boil with fire, and then off a small fire, just keep the pot boiling without overflow on the line.
3. little more than steaming stew. Whether using gas or pipeline gas, it is best not steamed rice, rice stew only province to the fire. Steaming about 20 minutes with the fire, and stew with rice boil for about 20 minutes after a small fire just fine.
4. to keep bottom clean and dry. Cooking, the bottom of the pot with the stove's best distance of 20-30 mm should be maintained, but also pay attention to maintaining clean bottom of the pot to heat the pot reached as soon as possible to achieve the solar term goal.
5. frequently check and clean the stove. Periodic inspection of gas facilities, pipelines, hose, to prevent the leakage because of the risks and waste. Moreover, you should periodically clean the stove, stove and nozzles.
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beloved by people gas stoves, sales continue to rise
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