Precision marketing imported wines to promote the old mode of subversion

 HC back from the food industry net imports of wine, In recent years, as the domestic wine sales soaring foreign imports of wine and then upsurge was set, and changed in the past to promote the traditional model. Foreign wines in China

9   17   AB Wines Ltd., Australia's Wine Industry Co., Ltd. Guangzhou Jian Australian wine in the Guangzhou Free Trade Zone Grand Opening of Commercial Street, Guangzhou, with Australia here Ken Wine Co., Ltd. bonded warehousing and other preferential policies, equal to the set up in Guangzhou, southern China, a market not only services, but also across northern and western base, more focused on customer needs, followed by increasingly specialized and increasingly mature market development, supply high-quality, cost-effective products. According to the Guangzhou Australian Jian, general manager of Miss Chen Siyun liquor introduced in the past two years, AB liquor visited many cities in China, success in a number of show exhibitors, especially the Australian Trade Commission organized a multi-city tour of the exhibition. Thus, they not only get a very good sales performance, and accumulated a wealth of market knowledge and experience to meet customer needs.

from the mass media, store marketing, to high-end tasting, and many are turning to imported wines, wine fairs of professional marketing. This is the import of wine into the Chinese market, a marketing Moreover, the set of wine and wine culture exhibition and trade promotion of wine in one of the new business model - based wine trade show in Guangzhou Free Trade Zone International Trade Street Trade Center settled in after the wine has attracted a large number of foreign exhibitors in China co-operation.

Liquor Monopoly Bureau in Guangdong Province, according to Deputy Director Zhu Sixu introduced, such as AB foreign liquor establishment in China, direct and rent not buy, unified operations of the wine in Guangzhou Free Trade Zone Category Business Street cooperate more effectively into the market, causing concern, try to attract consumers, eliminating a lot of unnecessary organizational structure, personnel management costs and operating expenses. From this point, said Trade and Exhibition type of Furthermore, there is such a centralized operation, the import wine market to solve the worries of buyers, consumers can buy wine at ease, cost-effective wine, which is the traditional business model can not match.

With China's rapid economic development, people are increasingly concerned about their own health and attention, promote elegant, healthy lifestyle, the import wine market will be growing, foreign wine consumption is gradually circle formed, who seized the opportunity to develop the China market well who the biggest winner is the future.